NewsDay quoted company general manager Paipa Munhumutema as saying that the development had forced jewellery maker to step up efforts to sign partnerships with international players.
Aurex said its market share had only grown slightly despite a 50 percent jump in their bridal jewellery business, forcing the company to shift focus to the international market.
Munhumutema said the jewellery manufacturer was in talks with a “known player” in the international diamond cutting industry to help them get a foothold into the international marketplace.
“This is an area that takes time to grow because we need to align with international partners to enter the space. For the last year, our focus was to actually get into technical partnerships with a company that has got a foothold on the international market. We are almost concluding talks with one technical partner, whom we hope will give us access in the international market,” he said.
“In terms of the various products, there is fashion jewellery and bridal jewellery. On the bridal jewellery side, I think we have got a bigger market share, there and are more than 50% in terms of being active on that market, but it is a market where we need to do more.”
Aurex, a subsidiary of the Reserve Bank of Zimbabwe, had eight retail stores across the country.
It bids for rough cut diamonds from auction floors at the Minerals Marketing Corporation of Zimbabwe and Murowa auction floors, which it then cuts and polishes for resale.
Mathew Nyaungwa, Editor in Chief of the African Bureau, Rough&Polished