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BlueRock resumes production at SA diamond mine

BlueRock Diamonds has resumed production at its Kareevlei diamond mine in South Africa after identifying a fault in the cone crusher within the crushing circuit, which has been affecting throughput.

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ALROSA launches football collection of diamonds on the occasion of 2018 FIFA WORLD CUP RUSSIA TM

The collection consists of 32 round diamonds, 0.3 carats each, named after the countries - participants of the 2018 FIFA WORLD CUP RUSSIA TM. All diamonds are of high quality, D to F color and VVS2 to IF clarity, they were mined in Russia and cut by...

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Diamcor revises offering to C$3,5 mln

Diamcor Mining has decided to reduce the size of the previously announced non-brokered private placement of up to C$5 million to C$3,5 million as it managed to source vendor financing for a portion of the equipment being installed at the Krone-Endora...

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The School of Jewelry Arts offers its courses in the heart of Paris

This summer L’École des Arts Joailliers (The School of Jewelry Arts) launches a session of courses to learn from jewelry, taught in English or French, according to a note from the School.

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Global sales of diamond jewelry have grown by 7% in Q1

In Q1 2018, sales of jewelry with polished diamonds in the main global consumer markets have grown by 7% as compared to the last year. This is evidenced by the analysis conducted by ALROSA experts based on the data of retailers and the states'...

22 june 2018

Marketing, Sure – But of What Kind?

12 october 2017

(edahngolan.com) - If there is anything that the diamond industry is famous for, it is its marketing. Turning a rare and out-of-reach product into an attainable household desire was a brilliant success, and the marketing slogan “A diamond is forever” is one of the best ever penned. Yet today, the diamond industry is suffering from dismal marketing that has toppled all the way downhill. What kind of marketing are we missing?

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