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CIBJO President expressed support for De Beers plan to develop diamond traceability system

CIBJO President Gaetano Cavalieri has voiced the World Jewellery Confederation's support for a De Beers development project that employs blockchain technology, which was announced on December 4 by the group's CEO, Bruce Cleaver.

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IDE to unveil technology breakthrough initiatives at IDWI 2018

The Israel Diamond Exchange (IDE) has announced that it will unveil a series of groundbreaking initiatives that will have an important impact on the diamond industry in Israel and worldwide at the International Diamond Week in Israel (IDWI)...

Today

Chinese lab spots stone with CVD coating

A Chinese gemological laboratory has identified a well-concealed synthetic-diamond coating that bolstered the size of a small natural stone.While the lower part of the stone was a colorless, natural diamond, the upper section, including the crown and...

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Fancy yellow diamonds beat estimate price at Bonhams auction

Two separate lots of fancy vivid yellow diamonds that belonged to the Cullinan family were sold at a Bonhams auction for well above their expected price.

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De Beers’ Auction Sales ready to transition fixed forwards programme

De Beers said its Auction Sales business will transition fixed-price forward contracts to core business status, after the success of the pilot programme that was launched last January.

08 december 2017

Marketing, Sure – But of What Kind?

12 october 2017

(edahngolan.com) - If there is anything that the diamond industry is famous for, it is its marketing. Turning a rare and out-of-reach product into an attainable household desire was a brilliant success, and the marketing slogan “A diamond is forever” is one of the best ever penned. Yet today, the diamond industry is suffering from dismal marketing that has toppled all the way downhill. What kind of marketing are we missing?

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