Lulo diamond sale rakes in $7.3m, says Lucapa

Lucapa Diamond and its partners Endiama and Rosas & Petalas have sold 4 126 ct of diamonds from their Lulo project in Angola for $7.3 million.


Bonhams offers exceptionally rare Cullinan diamonds at auction

Two collections of “extremely rare Fancy Vivid Yellow diamonds” will headline Bonhams London Fine Jewellery sale on December 7, according to IDI news portal.


Botswana Diamonds discovers kimberlites of up to 1.15 ha in size at SA project

Botswana Diamonds said results from the survey work conducted at its Free State project, in South Africa, has indicated that sizes of kimberlites found ranged from 0.3 hectares to 1.15 hectares.


Richemont published its interim report and accounts for the 6 months ended 30 September 2017

Richemont announced the publication of its interim report and accounts for the six months ended 30 September 2017.


Wedding research website says engagement ring prices on the rise

Prospective grooms are spending significantly more money and time on their engagement ring purchase than they did five years ago, according to Rapaport citing a wedding resource website The Knot.


Protecting the Image of Diamonds

18 may 2017
(janosconsultants.blogspot.ru) - Late last year there were two events in New York about the diamond business.  I'd call them bookends to the business, in that they address two real concerns - the image of diamonds, and the growing presence of man-made diamonds (MMDs). The first was the presentation by DPA (Diamond Producers Association) on the new advertising and promotional program for natural diamonds, "Rare is Real."  This was, finally, an attempt by the leading mining companies to rebuild the natural diamond image in the minds of consumers.  Two ads were shown (you have probably seen them by now) and I liked them both, if that means anything, while other people were very dubious.  Both were appeals to the millennials, with different approaches, though both skated around the classic themes of commitment and happiness.  As I think further about it, both reflect lifestyles that most Trump supporters, and even many Clinton supporters, probably disapprove of.  In introducing "real life" stories, filled with doubt and adventure, the DPA seems to be trying to equate real life with real diamonds. One question here is whether the DPA at this point is deliberately not reaching for Boomers and Trumpers, and plain old-fashioned thinkers.  It seems so, though I was told a whole range of ads have been prepared targeting other demographics.  Another question is money.  The DPA reportedly has put in some $15 million, to get this rolling, but getting money from the trade over an extended period is a real question.  It will take a lot more than that to reinvigorate the image of diamonds, I'd say at least ten times as much.  In the New America, I suspect, people will be keeping their wallets closed.  Money goes further in these days of social networking, but will this new message carry? Here we are, months later, and I sense no impact from the DPA initiative.  And when the subject is raised at various industry get-togethers, I see eyes glaze over.  People involved in the program made a point of saying this is not a short term blast, and that it will take time, maybe a couple of years, before the effort is full-blown and showing results.  OK, we are patient, and we will wait and see.  But frankly, I can't seem get very energized by this program.


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