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De Beers’ Namibian unit offers 240k ct to Namdia, local sightholders

The Namibian government said more than 240,000 carats of Namdeb run-off mine were offered to Namib Desert Diamonds (Namdia) and local sightholders at a value of $360 million in the 2017/18 financial year compared to $292 million in the 2016/17...

Today

Mountain Province announced results of its third diamond sale of 2018

Mountain Province Diamonds Inc.  announced the results of its recently completed third diamond sale of 2018.

Today

Fura Gems Inc. aims at expanding the coloured gemstone business in India

Fura Gems Inc is aggressively looking at organizing the $2 bn gemstone market globally and is targeting a market share of 8% - 10% in the next 3 years.

Today

ALROSA reports Q1 2018 production and preliminary trading performance

ALROSA Group’s diamond production for Q1 2018 totalled 7.4 million carats, down by 17% year-on-year.

20 april 2018

Forevermark supports women advancement

Forevermark, the diamond brand from the De Beers Group of Companies, promoted gender equality and displayed its stunning Red Carpet Collection 2018 through a unique fashion show of models and women achievers on 18, April at the Four Seasons Hotel, Mumbai...

20 april 2018

Protecting the Image of Diamonds

18 may 2017
(janosconsultants.blogspot.ru) - Late last year there were two events in New York about the diamond business.  I'd call them bookends to the business, in that they address two real concerns - the image of diamonds, and the growing presence of man-made diamonds (MMDs). The first was the presentation by DPA (Diamond Producers Association) on the new advertising and promotional program for natural diamonds, "Rare is Real."  This was, finally, an attempt by the leading mining companies to rebuild the natural diamond image in the minds of consumers.  Two ads were shown (you have probably seen them by now) and I liked them both, if that means anything, while other people were very dubious.  Both were appeals to the millennials, with different approaches, though both skated around the classic themes of commitment and happiness.  As I think further about it, both reflect lifestyles that most Trump supporters, and even many Clinton supporters, probably disapprove of.  In introducing "real life" stories, filled with doubt and adventure, the DPA seems to be trying to equate real life with real diamonds. One question here is whether the DPA at this point is deliberately not reaching for Boomers and Trumpers, and plain old-fashioned thinkers.  It seems so, though I was told a whole range of ads have been prepared targeting other demographics.  Another question is money.  The DPA reportedly has put in some $15 million, to get this rolling, but getting money from the trade over an extended period is a real question.  It will take a lot more than that to reinvigorate the image of diamonds, I'd say at least ten times as much.  In the New America, I suspect, people will be keeping their wallets closed.  Money goes further in these days of social networking, but will this new message carry? Here we are, months later, and I sense no impact from the DPA initiative.  And when the subject is raised at various industry get-togethers, I see eyes glaze over.  People involved in the program made a point of saying this is not a short term blast, and that it will take time, maybe a couple of years, before the effort is full-blown and showing results.  OK, we are patient, and we will wait and see.  But frankly, I can't seem get very energized by this program.

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