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Sarine Technologies releases new version of its rough planning software

Sarine has announced the release of AdvisorTM 7.0, the latest version of its industry-leading rough planning software tool.

Today

Firestone Diamonds ups production guidance to 360 000 ct

Firestone Diamonds said it is expecting to recover about 360,000 carats in the financial year ending 30 June 2017, against April's guidance of 300,000 carats at its Liqhobong diamond mine in Lesotho.

Today

BrilliAnt 2018 to be highlight of Antwerp Diamond Year

BrilliAnt - the 9th ADTF is to be held January 28-30, 2018, AWDC announced.

Today

Golden Saint recovers 14 diamonds from Sierra Leone’s Tongo licence

Golden Saint has recovered 14 diamonds, weighing a total of 10.46 ct, from its Tongo licence, in Sierra Leone, following bulk sampling operations last week. The stones, it said in an operational update, ranged from 0.25 to 2.15 carats per stone.

Today

Angola’s Endiama surpasses 2016 diamond output target

Angola’s state-owned diamond mining company Endiama produced 9.21 million carats of diamonds last year, exceeding a target of 9 million carats set by the ministry of planning and territorial development.

23 june 2017

A Fake Jerome and real diamonds?

17 february 2017
(polishedprices.com) - Mining Weekly reports that the Diamond Producers Association is lobbying for its advertising fund to be raised tenfold from $6 million to $60 million. The article refers to the fact that overtime De Beers had cut its marketing budget in half to $100 million before effectively stopping generic advertising, all one of the disastrous consequences of their Supplier of Choice strategy in 2001. My understanding is that De Beers no longer owns the ‘Diamonds are Forever’ slogan, which they transferred into De Beers LV or the jewellery business, instead we have got the Coke muse, about ‘Real’… who wants dreams to be real? In the FT it has been reported that Sotheby’s is suing to reclaim the proceeds of the sale for a painting of Saint Jerome that has subsequently proved to be a fraud. Lastly, I read this headline in Vogue, “This is your new source for conflict free ethical (and gorgeous) engagement rings”. It does not take a genius to guess that they are referring to Lab grown diamonds, or as the trade likes to use the pejorative term, synthetic diamonds. To me these three bits of news or information, which I presume bypass the fashion for fake information, though it is difficult to comprehend how anyone thinks raising advertising spend to $60 million, given the absence of coordinated generic advertising for so long, can make much difference.

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