Roni Stschik is one of the most unusual persons in the jewelry industry, since he is the most diversified professional, being the cutter and goldsmith, process man and innovating inventor, designer and manager of a young, but already famous company named Majestic Jewelry Ltd.

Roni belongs to the third generation of diamantaires and inherited not only his family’s love for work with diamonds, but creativity. Jokingly he says that his company registers more patents than any other in Israel.
His office is located in Ramat-Gan in one of the Diamond Center towers. This is a regular office – businesslike and creative at the same time: its walls are covered with drawings made by Roni, who was educated as an artist and, being open and goodhearted, looks more like an artist than a craftsman or a businessman.
However, the splendid jewelry pieces of his latest collection turgidly praised by Rapaport’s Diamond Report and jewelry magazines Hayahalom and Israeli Diamond Industry exceeded the most unquailing expectations.

Looking at this successful young man (Roni is around 35 years old, but he looks even younger) it is difficult to imagine that all these things were devised and created by him – so great experience, professionalism and much labour they contain.
He has developed his own unique setting method – invisible fixtures holding small diamonds carefully fit to each other, which give the impression of a single large-size stone. He has brought their cutting method literally to perfection and patented his “majestic” gemstones in the U.S.A., Europe, Asia, Israel and other countries. The “majestic” collection meeting the highest quality standards finds a welcome retail market in the U.S.A. and Canada, in some European and Asian countries.
Once a very well-known company in the U.S.A. (its name will be omitted) replicated – without permission – one of Roni’s jewelry pieces ending up with a court hearing which was won by Majestic Jewellery and got highlighted in the jewelry press.

Roni kindly showed his collection and answered our questions:

Roni, please tell us what made you go in for jewelry art, if this wording is correct?

Even my grandfather was busy as a cutter – his family name was Rafaeli, but he was born in Vilno. I was on friendly terms with artists, pursued painting and then did my military service. During vacations and army leaves I learned from my grandfather everything about working with diamonds. At first, it was just amusement, but later on I got carried away – the computer age was in, bringing to life very sophisticated techniques. My father, Gershon Stschik, invented and patented several methods of a special way of cutting – the so-called “Royal Cut.” In 1997 I quitted the family business and established my own company – Majestic Jewelry – creating my own know-how.

What was the innovation?

Majestic Jewelry presents a new collection of diamond adornments based on the classic cut design: round, pear-shaped, “marquise,” “oval” and “heart.”
Every piece in the Majestic Collection is made of a multitude of small diamonds impeccably and carefully mounted in line with a unique proprietary technique. The quality and fire of jewelry is achieved by the way the gemstones are selected and flawlessly fit together, while their cut allows luster exceeding the luster of a single similar-carat stone. For instance, majestic diamonds totaling 1.5 carats and grouped into a pear shape sparkle and look like a six-carat diamond.

This is a rather challenging and laboursome process, is it?

Making “majestic” jewelry includes a combination of conventional ways of cutting, hi-tech know-how, very careful cutting and polishing, optical techniques and tools, and computer technologies.
Strictly selected round diamonds are being cut along a carefully calculated and computer-aligned design. Every stone must be in stringent compliance with the right shape and size – so that assembled, as in a puzzle, stones fit each other in an ideal way concealing their edges. Round gems used instead of those princess-cut provide maximum light refraction with ensuing excellent glare and luster. They produce an impression of a single large-size gemstone of a unique shape and superior cut. Every stone is selected in accordance with a computer drawing, where everything is calculated to 0.01 mm (to the size of a human hair diameter).

But it is not enough to calculate, you have also to do your job with “jeweler accuracy,” right?

The secret of this line lies in the rigorous process of selecting, fitting, calibrating and of course in very high-quality cutting. Since the working process is utterly complicated and requires a special kind of scrupulousness and accuracy all of its stages are being performed under a microscope.

Your previous collection Girasole was highlighted in the press.

It was launched in 2004. The name means something going “around the Sun” or “following the Sun” and this is the Italian word for “sunflower.” All the adornments of this jewelry line consist of two or three parts rotating around their axis – they have two sides composed of different kinds of gems – diamonds, sapphires, rubies – and while turning them you get up to nine different options; you may change their colors to suit the color of your dress. Nine jewels in one! This collection has five different motifs: butterflies, flowers, hearts, stars, and crosses.

There are quite a number of gems in it, aren’t they? How much such adornments would cost?

All the stones are tiny, but they are of a high color quality and cut. The number of stones may range from 225 to 560. The price swings from USD 1,500 to 15,000.

But they look more expensive. Roni, who enters your clientele?

These are people belonging to the middle class and above, some of them are very rich. Their age is different – from 30 years old and older; as a rule, these are businesspersons and prosperous professionals – physicians and lawyers.

Is there someone in this diamond world who inspires in you respect, makes you marvel and follow suit?

My grandfather, Shmuel Rafaeli, was the person who enraptured me, taught me many things and – as they say today – turned into a role model for me and many of my colleagues in Israel. He was the first in Israel to try fancy cutting and was its pioneer who received the title of the Distinguished Veteran of the Israel Diamond Industry and was awarded for his contribution to the Israel cutting industry in 1989.

What was the most memorable event in your life?

When my family was given the Award of Outstanding Exporter – from the President of Israel.

Is there a jewelry brand you would like to represent if you had no brand of your own?

I think it would be Graff.

Your products are sold almost everywhere in the world. It’s a pity they can’t be bought in Russia.

Yes, they are currently sold in the U.S.A. and Canada, Great Britain and Italy, Hong Kong and Japan, Korea and other countries, and, sure thing, in Israel. However, I would like to develop my business in Russia – I believe they could have there a great success. And again, I have a host of new ideas!

Ramat-Gan, Israel

On the photograph: Roni Stschik on the left; his grandfather Shmuel Rafaeli on the right – the photo was taken in 1991, half a year before he closed his days.