Blue Nile, Inc. operates as an online retailer of diamonds and fine jewelry worldwide. It offers diamond, platinum, gold, pearl, and sterling silver jewelry and accessories. The company’s fine jewelry assortment consists of settings, wedding bands, earrings, necklaces, pendants, bracelets, and watches. It offers its products under the brand name ‘Blue Nile’ through its Web sites, bluenile.com, bluenile.co.uk, and bluenile.ca. 
The company was formerly known as Internet Diamonds, Inc. and changed its name to Blue Nile, Inc. in November 1999. Blue Nile, Inc. was founded in March 1999 and is headquartered in Seattle, Washington. Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined. 
The company is built on a unique idea: choosing an engagement ring doesn't have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy. 
Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002. 

Official website of Blue Nile: www.bluenile.com