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New Thai Mid-Year Show Gets Off To A Successful Start

26 june 2017

By Abraham Dayan

The first Thailand Gems & Jewelry Fair launched by the Thai Gems and Jewellery Trade Association (TGJTA) took place in mid-June with almost 13,000 visitors participating. Show organizers said that there were 5,728 visitors from overseas and 7,216 domestic visitors at the June 15-18 show. The countries with the highest number of visitors at the show were China, India, Myanmar, Japan and the USA.

The TGJTA was previously the organizer of the Bangkok Gems & Jewelry Fair which has taken place twice a year for many years, until it was taken over by the Thai government's Department of International Trade Promotion (DITP). The June fair was held on a floor space of 20,000 sq. meters where 750 companies from across the world were hosted.

The show was held at the large IMPACT Challenger 2 complex and was the result of cooperation between the Ministry of Tourism and Sports (MOTS), the Tourism Authority of Thailand (TAT), and AEC+6 industry associations, the TGJTA said.

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Thailand's gem and jewelry industry is the country's third-largest export sector, generating $14.2 billion worth of exports in 2016, which was a 30 percent increase on the previous year and employing over a million people, explained TGJTA President Suttipong Damrongsakul at the opening event of the show. He said that the theme of the fair was, ‘Treasure Road to the World’, and that the TGJTA was convinced that the fair would help boost trade within both domestic and regional markets while highlighting the strength of Thailand’s gems and jewelry industry.

“The Thailand Gems & Jewelry Fair is where regional trading of gems and jewelry will take place, as well as providing a platform that will see more cooperation among gems and jewelry associations from the AEC+6 countries,” he said. “Moreover, we are highlighting Bangkok’s famous jewelry districts while looking into the future at new innovations that will improve jewelry production.”

Chairing the opening ceremony, Deputy Prime Minister General Tanasak Patimapragorn voiced the government’s support for Thailand’s gems and jewelry industry. TGJF 2017 showcased exhibitors from 11 countries, with representatives from the gems and jewelry associations of China, Hong Kong, Malaysia, Australia, Italy, India, Myanmar, Cambodia, Vietnam, the Philippines and Sri Lanka participating in business talks and trading activities at the fair, reinforcing Thailand’s strength as a gems and jewelry hub in the region.

The AEC is the Asian Economic Community of the Association of Southeast Asian Nations (ASEAN) – Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Myanmar, and Vietnam – plus six other nations: China, India, Japan, South Korea, Australia and New Zealand.

The best-known jewelry firm taking part in the show was Pandora, which showcased its story and its popular charm bracelets that have been instrumental in the company’s growth and rapid expansion, said Nils Helander, Senior Vice President, Manufacturing & Managing Director of Pandora Production. The jeweler exhibited its latest collection which is sold in 100 countries.

The show was a natural fit for Pandora, since Thailand has long been a production base for the firm. “Our founder, Per Enevoldsen, and his wife, were impressed with Thai culture and its long tradition for high-quality jewelry production,” said Helander. “Also, Thailand is one of the world’s largest jewelry exporting countries with good infrastructure for jewelry production and easy access to raw material suppliers.”

Meanwhile, jewelry manufacturer Duang Kaew Jewelry, known for creating exceptional designs featuring colorful gemstones in Thailand and exporting to more than 20 countries, used the fair to show off its new designs. Rattana Suksawat, Managing Director of Duang Kaew Jewelry, said: “I think the strength of Thailand’s gems and jewelry industry is the beautiful craftsmanship of the people in the industry. Thai jewelry designers have creative ideas for new collections.”

S.V.D. Gems was showcasing its large selection of high-quality rubies and sapphires. President and CEO Saravuth Vuthipanyakom said that the quality of the gems on offer was not the only draw of the fair. “One of the reasons that buyers enjoy visiting tradeshows in Thailand is because of the relaxed atmosphere, and because Thailand itself is a holiday destination, thus allowing people to combine the two and that is a very powerful attraction,” he commented.

“Simon Chan, Vice President of the Shanghai Gems and Jade Exchange, said: “Participating in this event not only creates trading opportunities and effective networking, but also collectively brings together international manufacturers, traders and customers.”

Meanwhile, Der Ming Siow, President of the Federation of Goldsmiths and Jewellers Association of Malaysia, said: “The first Thailand Gems & Jewelry Fair demonstrates the commitment, strength and great relationships among our partners."

Innovation and cutting-edge technology for gems and jewelry manufacturers was also on display, with Gerenga showing how robots can help manufacturers produce jewelry faster and with greater efficiency. “For jewelry, automation can be used in many different stages of production, such as wax injection, casting or just loading and unloading,” said Managing Director Enrico Sielaff.

A new type of robot, called ‘collaborative robots’ or ‘cobots’, can work side by side with humans and take up very little space. Moreover, they are linked to cameras and online databases to maximize output. “Once a system is automated, it becomes more transparent and can highlight other problems in the production line,” said Sielaff. “Automation also have a huge impact on production, it decreases waste in the system, and gives manufacturers more control over quality issues.”

Among the seminar sessions was a colorful presentation by jeweler Alessio Boschi on ‘Mastering the art of Thai jewelry crafting – designing the opportunity in global markets’ in which he will shared his experience in jewelry design. Meanwhile, colored stones were at the center of a seminar on ‘Quality Standards of Rubies and Sapphires’ held by the Gem and Jewelry Institute of Thailand (GIT), and the latest trends at Thailand's Rajamangala University of Technology featured in a presentation on ‘trends in Thai jewelry designs in the creative industry towards Thailand 4.0’, which also featured a special fashion show by the university's students.

TGJTA President Damrongsakul concluded: "The Asia-Pacific region has always been the jewelry manufacturing hub of the world,” he said. “We must increase trade with our neighbors, as more than half of the world’s population is in the region. I believe that the fair will mark the beginning of us forging greater collaboration among gems and jewelry traders.”

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